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Case study · Joo Chiat Oyster House
Menu design & photography for a seafood concept
One of three F&B brands Zak managed day to day.
The brief. Joo Chiat Oyster House was one of the three F&B brands under Zak's care at Kings Cart Coffee. His focus there was turning the kitchen's seasonal dishes and cocktails into visuals that worked everywhere the menu showed up — in-store signage, social content, and delivery packaging.
Menu photography. From seafood and pasta plates to KOL dining content, he shot, styled, and edited the food photography used across the physical menu, social content, and online ordering listings.
Menu design. Beyond photography, he designed the full menu itself — a 22-page dine-in booklet covering tapas, oysters, mains, desserts and highballs, shown in full below.