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Case study · Joo Chiat Oyster House
Menu design & photography for a seafood concept
One of three F&B brands Zak manages day to day.
The brief. Joo Chiat Oyster House is one of the three F&B brands under Zak's care at Kings Cart Coffee. Here, his focus has been turning the kitchen's seasonal dishes and cocktails into visuals that work everywhere the menu shows up — in-store signage, social content, and delivery packaging.
Menu photography. From seafood and pasta plates to KOL dining content, he shoots, styles, and edits the food photography used across the physical menu, social content, and online ordering listings.
Menu design. Beyond photography, he designs the full menu itself — a 22-page dine-in booklet covering tapas, oysters, mains, desserts and highballs, shown in full below.