Integrated Marketing Executive · Singapore
Brand strategy that shows up in real life.
I'm Zak — I connect brand, content and e-commerce into campaigns and activations that actually get people through the door. 5+ years across F&B, automotive, beauty and sports.
100%
Organic audience growth (2K → 4K) across IG & TikTok
3
F&B brands under full marketing ownership
5+
Years across F&B, automotive, beauty & sports
2
Major activations delivered end-to-end
About
Ideas are easy to pitch. I stick around for the harder part.
I'm a Singapore-based marketing executive with 2+ years in professional roles, building on 7 years of hands-on content work through SG Titans. I connect brand strategy to real execution — content, e-commerce, KOL partnerships, and the live activations that get a brand in front of people.
At Kings Cart Coffee, I owned marketing end-to-end across three F&B brands — shaped how each one looked and sounded, grew their combined social following, migrated the storefront from Wix to Shopify, and ran activations at Singapore Coffee Week and Hyrox from concept to on-site execution.
I'm completing a Diploma in Digital Marketing & Branding at Republic Polytechnic, and open to my next role in integrated marketing, brand, or digital marketing in Singapore.
Download full résumé →Technical Skills
- Adobe Photoshop
- Premiere Pro
- Lighting
- Sound Design
- Google Ads
- Meta Ads Manager
- SEO
- Email Marketing
- Brand Strategy
- Campaign Management
- Analytics
Soft Skills
- Active Listener
- Leadership
- Collaborative Skills
- Negotiation
- Presentation
- Customer Skills
- Independent
- Attentive
- Interpersonal Skills
- Team Player
What I bring
One joined-up approach, not seven separate jobs.
Integrated marketing execution
Connects brand, content, e-commerce and on-ground activation into one approach — not separate tasks handed off between people.
Brand building & positioning
Shapes how a brand sounds, looks and shows up consistently — built tone of voice and identity for three brands from scratch.
Content strategy & production
Plans, produces and refines content tied to real campaign goals — from brainstorm to filming, editing and copy.
Audience growth & engagement
Grew combined social following 100% (2K → 4K) through consistent, platform-native content across Instagram and TikTok.
E-commerce & digital platforms
Led a full storefront migration from Wix to Shopify — handling UX setup, front-end build and go-live independently.
Partnerships & stakeholders
Sources and manages KOL partnerships, suppliers and cross-functional teams to extend reach beyond owned channels.
Activation & on-ground execution
Delivers brand activations end-to-end — concept, collateral, supplier management and on-site execution at events like Singapore Coffee Week and Hyrox.
Experience
Where the work happened.
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Nov 2024 — Jun 2026
Marketing Executive · Kings Cart Coffee
Owned integrated marketing across 3 F&B brands — brand strategy, content, e-commerce and activations. Grew combined social following 100% (2K → 4K), led the Wix-to-Shopify migration, and delivered activations at Singapore Coffee Week and Hyrox.
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Jun 2024 — Aug 2024
Content Creator Associate · 1103 Studios
Planned and executed social campaigns for 3–5 client brands across automotive, beauty and F&B. Produced content and presented campaign recommendations directly to clients.
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Jan 2024 — Apr 2024
Content Creator · Modern Hippi
Researched consumer behaviour to align brand visuals with USP, built SOPs for content production, and ran targeted email marketing campaigns via Shopify.
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Apr 2022 — Oct 2023
Overall In Charge · Guards Formation Media Team
Led content for a Formation-focused Facebook group, coordinating with stakeholders on messaging and moving the team from photo-only content to full production — graphic design, videography and photography.
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Jan 2018 — Present
Content Creator · SG Titans
Produces photography, videography and graphic design for the team's Instagram. Organised the first tertiary-level strongman competition in 2019 at Singapore Polytechnic.
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Apr 2023 — Oct 2026
Diploma in Business Practice · Digital Marketing & Branding, Republic Polytechnic
Pursuing, expected Oct 2026.
Get in touch
Let's build something that actually shows up.
Open to Marketing Executive, Brand and Integrated Marketing roles in Singapore.
Based in Singapore